November 29, 2010 – Irvine, Calif. – Irvine BMW is excited to confirm, Kelley Blue Book has named BMW as the 2011 Best Resale Value: Luxury Brand. BMW has been titled as the 2011 Best Resale Value: Luxury Brand and the BMW X5 and BMW X6 has been named as two of the Top 10 Models for the 2011 Best Resale Value.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

“We’re proud the BMW brand has once again been recognized for its incomparable value,” said Irvine BMW’s General Manager, Steve Rudkin. “Vehicle depreciation is a new-car buyer’s biggest expense. We’re happy the BMW brand stands for unmatched value and luxury, which our customers can count on.”

The annual Best Resale Value Awards by Kelley Blue Book recognizes current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of kbb.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.

Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com. Don’t forget to become of fan of Irvine BMW on Facebook (http://www.facebook.com/irvinebmw), and become a follower of Irvine BMW on Twitter (http://twitter.com/irvinebmw).