August 23, 2011 – Irvine, Calif. – Irvine BMW is excited to confirm BMW’s partnership with MOG to develop a new BMW Apps Certified App.

 BMW expects to bring MOG’s award winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps Smartphone app integration option.

“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want the most,” said Darren Richie, General Manager.

The demonstration app that will debut in Monterey will preview the advantages of offering an on demand music service that is deeply integrated into BMW’s premium ConnectedDrive technology. The beta MOG app for the BMW Apps option showcases the following capabilities:  On-demand streaming, which is, unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere. Another advantage is, seamless integration, which makes it very easy to browse and search, play, re-play, or skip to your favorite songs using the existing BMW iDrive controller and steering wheel controls. Next, is storage, where MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.  Another feature is MOG radio which only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists. Lastly, MOG offers the highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Roku, Sonos and LG, and soon Samsung and Vizio, all via a single MOG account.

Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.

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As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.

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