May 25, 2011 – Irvine, Calif. – Irvine BMW has proudly welcomed Darren Richie as its new General Manager.

Richie has worked in the automobile industry for seven years. His accelerated development in the industry has been nothing short of extraordinary. After a notably impressive and brief tenure in sales, Richie quickly began climbing the ranks – which he attributes to a tenacious desire to succeed.

“My drive to succeed will elevate the level of customer service Irvine BMW provides,” Richie said. “I recognize the benefits of continuously improving our business processes and delivering top-tier customer service to make Irvine BMW the most successful and trusted BMW Dealership in the nation.”

Richie previously held the same position at Shelly BMW before being named General Manager of Irvine BMW and Irvine MINI. His belief in the BMW Brand has paved the way for his rapid rate of success.

“Anyone who’s driven a BMW understands why BMW is the top performance brand available,” Richie explained. “When you combine powerful and efficient engines, legendary ride and handling, and aggressive looks to match, BMW’s vehicles are the yardstick by which innumerable carmakers measure their products.”

Richie is a graduate of the University of Houston Law Center, where he earned his Juris Doctorate degree. He also holds a Master’s Degree in Public Policy from the University of Chicago and a Bachelor of Arts Degree from New York University.

Richie’s goal is to make Irvine BMW Orange County’s Premier BMW Dealership.

“BMW is redefining performance in the industry by offering the best performing electric, diesel and hybrid vehicles in America,” Richie said. “Irvine BMW represents the best of the BMW Brand and the entire team here is prepared to set the standard for high customer satisfaction, outstanding brand representation and operational excellence.”

Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape.

For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com. Don’t forget to become a fan of Irvine BMW on Facebook (facebook.com/irvinebmw), and become a follower of Irvine BMW on Twitter (twitter.com/irvinebmw).

As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW loyally serves Orange County - including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.