Irvine, Calif. - June 6, 2011 - Irvine BMW is proud to announce its sponsorship of the June 29th Grand Opening Event of Katsuya by Starck in Laguna Beach.

The restaurant, which has four other locations and is a celebrity favorite in Los Angeles, is a collaboration between Master Sushi Chef Katsuya Uechi and designer Philippe Starck. This will be their sixth collaboration together - and first in Orange County. Katsuya Laguna Beach will be at 858 S. Coast Highway, formerly the Hush Lounge, south of downtown Laguna.

Master Chef Uechi brings over four decades of experience and unparalleled culinary artistry to skillfully adapt traditional Japanese flavors to the American palate. World-renowned designer Philippe Starck's sleek, bento box-inspired surroundings, complete with oversized, backlit images of Geishas, provide a striking backdrop. With superb talent and exacting precision, Katsuya by Starck is changing the face of Japanese cuisine.

"The pairing of Master Sushi Chef Katsuya Uechi and design impresario Philippe Starck is perfectly dynamic and Katsuya by Starck is truly a feast for the senses," said Irvine BMW General Manager Darren Richie. "Irvine BMW is incredibly honored to be a part of this exciting and tasty event and excited for the brilliant addition to Orange County's culinary offerings."

Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation's largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California's automotive landscape.

For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com. Become a fan of Irvine BMW on Facebook (http://www.facebook.com/irvinebmw), and a follower of Irvine BMW on Twitter (http://twitter.com/irvinebmw).