April 5, 2012 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW, the Official Mobility Partner of the United States Olympic Committee, today announced the completion and hand-off of its first Olympic technology project, a velocity measurement system created in collaboration with sports scientists at the USOC and USA Track & Field.
Bryan Clay, 2008 Olympic gold medalist in the decathlon, tested the system during the development process.
“It is thrilling to be a part of a company that is making a meaningful contribution to Team USA in the 2012 Olympic Games,” said Darren Richie, General Manager.
Nearly one year in development at the BMW Technology Office in Mountain View, Calif., the system captures an athlete in motion and automatically calculates performance metrics for coaches to use in training long jumpers. Beginning today, the technology will be a permanent fixture at the Olympic Training Center in Chula Vista, Calif., and used by athletes hoping to compete in the London 2012 Olympic Games.
By measuring and providing real-time analysis of three key parameters in the execution of a long jump – horizontal approach velocity, vertical take-off velocity and take-off angle – the system is completely unique in its offering to coaches and athletes in training scenarios. BMW developed the technology in response to a real-time data need identified by USA Track & Field, one of four national governing bodies (NGB) sponsored by BMW.
To capture and analyze athlete motion, the velocity measurement system utilizes advanced stereo-vision technology and machine vision software algorithms not unlike those currently being tested in BMW’s research vehicles to improve automotive active safety systems, such as object and pedestrian detection.
With fewer than three months to go until the U.S. Olympic Team Trials – Track & Field in Eugene, Ore., USA Track & Field will have the opportunity to utilize the velocity measurement system in the lead-up to these races, the London 2012 Olympic Games and beyond.
Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County including - Aliso Viejo, Capistrano Beach, Dana Point, East Irvine, Foothill Ranch, Laguna Beach, Laguna Niguel, Laguna Hills, Laguna Woods, Lake Forest, Lake Elsinore, Ladera Ranch, Mission Viejo, Rancho Santa Margarita, San Clemente, Silverado, San Juan Capistrano and Trabuco Canyon
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