IRVINE BMW CONFIRMS, BMW AND PSA START ELECTRIC JOINT VENTURE

November 8, 2011 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW and PSA Peugeot Citroën start electric joint venture.
    

The 50-50 joint venture is called BMW Peugeot Citroën Electrification and it has been approved after months of going through government regulations.
    

The electric hybrid platform will find its way in both BMW and PSA Peugeot Citroen vehicles.  Furthermore, the venture plans to launch an open technology platform that will sell components to other interested parties.
    

The two companies invested over 100 million Euros in a research and development facility in Munich and in a plant in Mulhouse, France. The new joint venture will create 650 jobs.

BMW Peugeot Citroën Electrification will design and build electric motors, generators and high-voltage batteries. The first components of the joint venture will find their way into production vehicles starting in 2015.

Collaboration between the two companies began in 2002 with the development of the Prince engine, a gasoline four-cylinder engine (1.4 and 1.6 liters) that powered MINI vehicles, as well as the Citroen C3, DS3 and Peugeot 207 and 308. BMW was responsible for design and engineering, while produced the engine.

Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.
    

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As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.

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