October 18, 2011 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW has been names the “Official Luxury Car of the Houston Texans” in a four-year partnership.
“The Texans and Reliant Stadium are an ideal partnership for BMW North America, said Darren Richie, General Manager. “The team’s fans are loyal and devoted much like BMW owners are about their vehicles.”
As the Texans’ official luxury car, beginning immediately BMW vehicles will be on display in four prominent areas throughout Reliant Stadium’s Club Level during each home game. Additionally, BMW will sponsor a variety of consumer-driven experiences and events geared to the Texans’ loyal fans — offering them the opportunity to enjoy and interact with the Ultimate Driving Machine® like never before.
In addition to BMW’s presence at Reliant Stadium and event sponsorships, the partnership incorporates the BMW brand with the Texans’ various online and broadcast channels, including online digital banners, integration with the team’s social media outlets and broadcast spots on the Texans Radio Network and KTRK-TV’s “Inside The Game.”
Irvine BMW's helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinebmw.com.
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.
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